https://lemonsaregood.com lemonsaregood.com Sat, 08 Nov 2025 21:49:45 +0000 https://lemonsaregood.com en https://lemonsaregood.com/Braintree-Codeology Fri, 07 Nov 2025 21:06:23 +0000 lemonsaregood.com https://lemonsaregood.com/Braintree-Codeology Braintree is a global payments platform whose code powers everything from Airbnb to Uber. In 2015, we set out to bring their brand into the spotlight by connecting with developers — a group that values authenticity, appreciates good tools, and tends to be skeptical of advertising. We needed to show them that we understand their world and build products with their needs in mind. Enter Codeology. An open-source project that visualizes the art and science of code. Using an algorithm, it analyzes GitHub projects and generates unique, organic forms based on each project’s size and language. Just as no two pieces of code are alike, no two Codeology forms are the same. Cannes Gold Digital Craft Lion <img width="1340" height="1006" width_o="1340" height_o="1006" data-src="https://freight.cargo.site/t/original/i/f03b392308f279e1b052f501470415cbcc1851a3f2e5efa99c561f24fb915252/Mac-and-Phone.png" data-mid="240381807" border="0" src="https://freight.cargo.site/w/1000/i/f03b392308f279e1b052f501470415cbcc1851a3f2e5efa99c561f24fb915252/Mac-and-Phone.png" /> <img width="1340" height="1006" width_o="1340" height_o="1006" data-src="https://freight.cargo.site/t/original/i/0fd1785201fcd0d769160ccf2c3a87d8a108ac2db401a3fb0b71911120eefd15/Macintro.png" data-mid="240381808" border="0" src="https://freight.cargo.site/w/1000/i/0fd1785201fcd0d769160ccf2c3a87d8a108ac2db401a3fb0b71911120eefd15/Macintro.png" /> <img width="1340" height="1006" width_o="1340" height_o="1006" data-src="https://freight.cargo.site/t/original/i/e8c23bf014250725806026b1ba85f57170959006d23d0ef15c9e6e2cae4af2f3/MacSolo.png" data-mid="240381809" border="0" src="https://freight.cargo.site/w/1000/i/e8c23bf014250725806026b1ba85f57170959006d23d0ef15c9e6e2cae4af2f3/MacSolo.png" /> <img width="1340" height="1006" width_o="1340" height_o="1006" data-src="https://freight.cargo.site/t/original/i/01fcedd0482ef0e9d710726f7e6a9a2fae461c681165d6ed39429b6f944647af/MacHow-it-works.png" data-mid="240381810" border="0" src="https://freight.cargo.site/w/1000/i/01fcedd0482ef0e9d710726f7e6a9a2fae461c681165d6ed39429b6f944647af/MacHow-it-works.png" /> <img width="1340" height="1006" width_o="1340" height_o="1006" data-src="https://freight.cargo.site/t/original/i/b5cbc3e7cd773715f72b7f914a09ae4a70e4c915b65dde692887ecfb28772b45/bug1.png" data-mid="240381812" border="0" src="https://freight.cargo.site/w/1000/i/b5cbc3e7cd773715f72b7f914a09ae4a70e4c915b65dde692887ecfb28772b45/bug1.png" /> <img width="2500" height="1876" width_o="2500" height_o="1876" data-src="https://freight.cargo.site/t/original/i/1f66649efd684c914a3b3d3e1146f73eada401bbbefa4681d19b5792721c9bf3/bug2.png" data-mid="240381813" border="0" src="https://freight.cargo.site/w/1000/i/1f66649efd684c914a3b3d3e1146f73eada401bbbefa4681d19b5792721c9bf3/bug2.png" /> <img width="1340" height="1006" width_o="1340" height_o="1006" data-src="https://freight.cargo.site/t/original/i/0e2953571c433dfabf4ea50d48f3ed32bbe66fd1a4089ece7c5a4b9cee3d0893/bug3.png" data-mid="240381814" border="0" src="https://freight.cargo.site/w/1000/i/0e2953571c433dfabf4ea50d48f3ed32bbe66fd1a4089ece7c5a4b9cee3d0893/bug3.png" /> https://lemonsaregood.com/Airbnb-Project-Q Sat, 08 Nov 2025 03:21:23 +0000 lemonsaregood.com https://lemonsaregood.com/Airbnb-Project-Q &nbsp; Airbnb Experiences are activities designed and led by inspiring locals all over the world. Whether it’s cooking paella with a chef in El Born, building beehives with a third generation beekeeper in Atlanta, or learning about the tradition of sumo from a renowned Tokyo historian, Airbnb Experiences are hosted by experts and fully immerse guests in fun adventures, local activities, and cultural pastimes -- each one of them unique and special. Project Q was a pilot program where we explored creating high quality film and photography merchandising for every Airbnb Experience on our platform, so that each one has an engaging, high quality, informative, and consistent listing page. <img width="6920" height="4044" width_o="6920" height_o="4044" data-src="https://freight.cargo.site/t/original/i/d13e925001b12cafb5b4e511891571c06ae1946eaafdf39faeb59ff384772b60/Group-2147234742bigger.png" data-mid="240389253" border="0" src="https://freight.cargo.site/w/1000/i/d13e925001b12cafb5b4e511891571c06ae1946eaafdf39faeb59ff384772b60/Group-2147234742bigger.png" /> <img width="6920" height="4044" width_o="6920" height_o="4044" data-src="https://freight.cargo.site/t/original/i/d48be579c34f41ea0fa16f438cb082103ab784a6511b9882643611fad909c0e3/Group-2147234746.png" data-mid="240402518" border="0" src="https://freight.cargo.site/w/1000/i/d48be579c34f41ea0fa16f438cb082103ab784a6511b9882643611fad909c0e3/Group-2147234746.png" /> <img width="6920" height="4044" width_o="6920" height_o="4044" data-src="https://freight.cargo.site/t/original/i/f60b1a427f06ebecb14f658b145b2fda28b4acfca5d20b98c2bdd773796aa915/Group-2147234745.png" data-mid="240402541" border="0" src="https://freight.cargo.site/w/1000/i/f60b1a427f06ebecb14f658b145b2fda28b4acfca5d20b98c2bdd773796aa915/Group-2147234745.png" /> <img width="6920" height="4044" width_o="6920" height_o="4044" data-src="https://freight.cargo.site/t/original/i/b2701087ab564881ecbd261bf34c7bc7d9b1b65eaa4fa74d425c9acac1e6221e/Group-2147234748.png" data-mid="240402608" border="0" src="https://freight.cargo.site/w/1000/i/b2701087ab564881ecbd261bf34c7bc7d9b1b65eaa4fa74d425c9acac1e6221e/Group-2147234748.png" /> https://lemonsaregood.com/Airbnb-ProHost-Stories Fri, 07 Nov 2025 23:19:11 +0000 lemonsaregood.com https://lemonsaregood.com/Airbnb-ProHost-Stories Professional Hosts, particularly property managers with six or more listings, represent an important part of the Airbnb community. We wanted this group to feel recognized and valued, so we launched an initiative to create video and photo benchmarks that celebrated their work. We began with two stories, but the project was paused when the pandemic began. The content was shared across ProHost-specific channels, including the blog, landing page, emails, and events. https://lemonsaregood.com/Dropbox-Paper-Launch Fri, 07 Nov 2025 21:06:23 +0000 lemonsaregood.com https://lemonsaregood.com/Dropbox-Paper-Launch Dropbox Paper is more than just a document — it’s a collaborative workspace that brings creation and coordination together in one place. For its launch, we created a video and landing page to highlight how it helps teams create better, together. https://lemonsaregood.com/LittleBits-Holiday Fri, 07 Nov 2025 21:06:25 +0000 lemonsaregood.com https://lemonsaregood.com/LittleBits-Holiday LittleBits is a platform of easy-to-use electronic building blocks that empowered anyone to invent — from remote-controlled cars to smart home devices. The Bits snapped together with magnets, with no soldering, wiring, or programming required. For the holiday season, the company wanted to launch the Gizmos &amp; Gadgets Kit, a collection that could create up to 100 different projects right out of the box. The challenge was to reach a completely new audience — boys and girls aged 8–12 — while also appealing to parents, who ultimately made the purchase decisions. To meet both audiences, we developed a mix of tailored content. We produced PR assets aimed at parents, featured in pre-roll ads, blogs, and the Amazon product page. At the same time, we partnered with directors and production companies to create playful, engaging content that introduced littleBits to kids in a fun and inspiring way. The results exceeded expectations: we surpassed our Black Friday sales goals and went on to beat them again on Cyber Monday — two strong indicators of a successful holiday season for the brand. <img width="1340" height="1111" width_o="1340" height_o="1111" data-src="https://freight.cargo.site/t/original/i/d201debc9e0947e1ded30d0b174701e2bf46e5d1f41790d05794fbfa9ac49750/bitbot_build_0450-v2.jpg" data-mid="240381815" border="0" src="https://freight.cargo.site/w/1000/i/d201debc9e0947e1ded30d0b174701e2bf46e5d1f41790d05794fbfa9ac49750/bitbot_build_0450-v2.jpg" /> <img width="1340" height="1287" width_o="1340" height_o="1287" data-src="https://freight.cargo.site/t/original/i/08c6dcfea74cee025f11473be38fda7c260e07add353b1ed2957271406fd1380/bitbot_plan_0640-v2.jpg" data-mid="240381816" border="0" src="https://freight.cargo.site/w/1000/i/08c6dcfea74cee025f11473be38fda7c260e07add353b1ed2957271406fd1380/bitbot_plan_0640-v2.jpg" /> <img width="1340" height="1271" width_o="1340" height_o="1271" data-src="https://freight.cargo.site/t/original/i/65513c2bddfb449baa324d530af0aca5ef0e1f25d463d0185dfe514340e0879c/bitbot_play_0063-v2.jpg" data-mid="240381817" border="0" src="https://freight.cargo.site/w/1000/i/65513c2bddfb449baa324d530af0aca5ef0e1f25d463d0185dfe514340e0879c/bitbot_play_0063-v2.jpg" /> <img width="1340" height="804" width_o="1340" height_o="804" data-src="https://freight.cargo.site/t/original/i/caa2217aeadf7ea7f3a70a0e55e504b0328f8fb03057dfa4068ef46201ded880/bubblebot_build_1962-v2.jpg" data-mid="240381818" border="0" src="https://freight.cargo.site/w/1000/i/caa2217aeadf7ea7f3a70a0e55e504b0328f8fb03057dfa4068ef46201ded880/bubblebot_build_1962-v2.jpg" /> <img width="1340" height="984" width_o="1340" height_o="984" data-src="https://freight.cargo.site/t/original/i/6725db58363b12b94dc960960c7138f9d0a3fed39e4ff70a51f930054da7216e/bubblebot_plan_1781-v2.jpg" data-mid="240381819" border="0" 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data-src="https://freight.cargo.site/t/original/i/461f977cb7117eebc02dbeaba6fa90c56bbef360ef090a05456b98f12bd6a182/bumperbot_plan_1611-v2.jpg" data-mid="240381822" border="0" src="https://freight.cargo.site/w/1000/i/461f977cb7117eebc02dbeaba6fa90c56bbef360ef090a05456b98f12bd6a182/bumperbot_plan_1611-v2.jpg" /> <img width="1340" height="1038" width_o="1340" height_o="1038" data-src="https://freight.cargo.site/t/original/i/5ede9ef3b9dd856e4155a7ce94bdb1b087b00ead4cf0f2873223108f2063e9f7/bumperbot_play_1205-v2.jpg" data-mid="240381823" border="0" src="https://freight.cargo.site/w/1000/i/5ede9ef3b9dd856e4155a7ce94bdb1b087b00ead4cf0f2873223108f2063e9f7/bumperbot_play_1205-v2.jpg" /> <img width="1340" height="668" width_o="1340" height_o="668" data-src="https://freight.cargo.site/t/original/i/18703e3bb39a3997f88d11b242939eea8cb78c6bb1d74ad5d9261a39a1ac891e/drawbot_build_0908-v2.jpg" data-mid="240381824" border="0" 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data-src="https://freight.cargo.site/t/original/i/01ce850faddf6b522041218c58c5f92b6a7c187a79687bd69a7d7282e0bbea11/littlbeits_2ndday9362-v2.jpg" data-mid="240381827" border="0" src="https://freight.cargo.site/w/1000/i/01ce850faddf6b522041218c58c5f92b6a7c187a79687bd69a7d7282e0bbea11/littlbeits_2ndday9362-v2.jpg" /> <img width="1340" height="1000" width_o="1340" height_o="1000" data-src="https://freight.cargo.site/t/original/i/069d978f02b007d69e76799b459b6f3864d12db43b3d19c0486b3ee8f7030bb1/rotolamp_build_2249.jpg" data-mid="240381828" border="0" src="https://freight.cargo.site/w/1000/i/069d978f02b007d69e76799b459b6f3864d12db43b3d19c0486b3ee8f7030bb1/rotolamp_build_2249.jpg" /> https://lemonsaregood.com/Braintree-Food-Truck Fri, 07 Nov 2025 21:48:51 +0000 lemonsaregood.com https://lemonsaregood.com/Braintree-Food-Truck Integrate Braintree’s code once, and you could accept almost any form of payment on the planet — and even new ones that might appear in the future. That made developers’ lives much easier. The only challenge was letting them know. Developers can be a tough group to reach through traditional advertising, but one reliable way to connect with them is through food. So we created the Accept Anything Food Truck — a traveling experience that visited shared workspaces and accepted nearly anything as payment for lunch. We offered playful “payment” options like moonwalking to the pickup window, thumb wrestling, or trying to lick your elbow. Developers got creative and invented their own ways to pay — and, of course, we accepted those too. https://lemonsaregood.com/Airbnb-For-Work-Stories Fri, 07 Nov 2025 23:32:37 +0000 lemonsaregood.com https://lemonsaregood.com/Airbnb-For-Work-Stories Business travelers are, in many ways, the customers who created more customers. They are some of the most passionate members of the Airbnb community, pioneers who experience the future of travel a little earlier than everyone else. These travelers become our strongest advocates, not only to fellow travelers but also to company administrators and decision-makers. In 2019, they became a key focus for the brand. Our goal was to grow awareness of Airbnb as a credible and inspiring option for work trips by creating content and experiences that spoke directly to them. We developed partnerships with culturally relevant people like Demarcus Cousins, a Golden State Warrior, and celebrity chef Aarón Sánchez to tell real stories about how professionals were using Airbnb in unique and meaningful ways. Each story highlighted different aspects of the platform, from flexibility and comfort to connection and creativity, while reinforcing Airbnb’s value for modern business travel. https://lemonsaregood.com/Anki-Drive Fri, 07 Nov 2025 21:06:27 +0000 lemonsaregood.com https://lemonsaregood.com/Anki-Drive Anki DRIVE was part toy, part video game — an all-out, high-speed racing experience for the whole family. Players could go head-to-head with each other or test their skills against in-game Commanders in this first-of-its-kind battle racing game. After a challenging 2013 holiday season, Anki realized they had been marketing a $200 toy to early adopters and tech-savvy parents when the real audience was kids. For the 2015 campaign, the focus shifted to reaching children directly — all with a budget that was only a fraction of what major toy brands were spending. It required sharp strategy and careful planning. To reach that audience, we produced a film for TV, cinema, and online distribution, redesigned the website, and hosted a live event in Los Angeles called The Battle Grand Prix — complete with YouTube influencers and a live studio audience. The event brought together 11 influencers who produced 50 videos, generating over 20 million views and 98 million minutes watched. The campaign was a clear success. Anki sold out of all products both online and in stores by December 20th, showing a direct connection between focused strategy and complete market impact. <img width="1340" height="4048" width_o="1340" height_o="4048" data-src="https://freight.cargo.site/t/original/i/447dc8e25c0f24c6c03f09c07f93d1f566f9852ca531293d87ecce93f618bc7a/cars.jpg" data-mid="240381839" border="0" src="https://freight.cargo.site/w/1000/i/447dc8e25c0f24c6c03f09c07f93d1f566f9852ca531293d87ecce93f618bc7a/cars.jpg" /> <img width="1340" height="2145" width_o="1340" height_o="2145" data-src="https://freight.cargo.site/t/original/i/f095dcf01f6690ab62f9e5244969ce88a74b731cc7f7af975bbf6175183da07c/TracksLong.jpg" data-mid="240381838" border="0" src="https://freight.cargo.site/w/1000/i/f095dcf01f6690ab62f9e5244969ce88a74b731cc7f7af975bbf6175183da07c/TracksLong.jpg" /> https://lemonsaregood.com/Airbnb-Field-Trips Sat, 08 Nov 2025 21:49:45 +0000 lemonsaregood.com https://lemonsaregood.com/Airbnb-Field-Trips In early 2020, during the COVID-19 lockdown, Airbnb launched Online Experiences, allowing people around the world to take part in unique activities from the comfort and safety of their homes. To build awareness, we developed several timely initiatives — one of them was Field Trips. At the time, kids were stuck at home and remote learning had become the new normal. Extracurricular activities had disappeared, and parents were balancing the roles of both teacher and caregiver. Airbnb, meanwhile, had access to fascinating hosts, experts, and micro-communities across the globe. Our opportunity was to help parents let their kids explore the world without ever leaving home. Through Field Trips, we turned the world into one big classroom — where kids didn’t just read about Pompeii, they joined an archaeologist live from the ancient city, all from the comfort of their living rooms. <img width="4410" height="1879" width_o="4410" height_o="1879" data-src="https://freight.cargo.site/t/original/i/743379207d7fb5fbe128032bf85f36f36a3a2778b522b937b0946511333947c1/Group-2147234749smaller.png" data-mid="240405043" border="0" src="https://freight.cargo.site/w/1000/i/743379207d7fb5fbe128032bf85f36f36a3a2778b522b937b0946511333947c1/Group-2147234749smaller.png" /> <img width="4323" height="6204" width_o="4323" height_o="6204" data-src="https://freight.cargo.site/t/original/i/42118b1e15491413c1cfe967b12c788b83799a725bda9461bebaf0488a21bf9c/website.png" data-mid="240405057" border="0" src="https://freight.cargo.site/w/1000/i/42118b1e15491413c1cfe967b12c788b83799a725bda9461bebaf0488a21bf9c/website.png" /> <img width="5875" height="1382" width_o="5875" height_o="1382" data-src="https://freight.cargo.site/t/original/i/5573507ddb0df7a7cd133ff59618b6c18c86c461558c1de02624571efc8551b8/Group-2147234754smaller.png" data-mid="240406810" border="0" src="https://freight.cargo.site/w/1000/i/5573507ddb0df7a7cd133ff59618b6c18c86c461558c1de02624571efc8551b8/Group-2147234754smaller.png" /> <img width="4772" height="2820" width_o="4772" height_o="2820" data-src="https://freight.cargo.site/t/original/i/8b6877308470a09984403fe8a264ef6899fdd6dd468fe08cafde6f42c4b5a43f/Group-2147234753.png" data-mid="240405650" border="0" src="https://freight.cargo.site/w/1000/i/8b6877308470a09984403fe8a264ef6899fdd6dd468fe08cafde6f42c4b5a43f/Group-2147234753.png" /> <img width="4773" height="2839" width_o="4773" height_o="2839" data-src="https://freight.cargo.site/t/original/i/9d2e3f0244b1312da825823c055de40b467ebb10f1b6d477f1160f7ae8998859/Group-2147234752.png" data-mid="240405651" border="0" src="https://freight.cargo.site/w/1000/i/9d2e3f0244b1312da825823c055de40b467ebb10f1b6d477f1160f7ae8998859/Group-2147234752.png" /> https://lemonsaregood.com/Meow-Mix-CatStarter Fri, 07 Nov 2025 21:06:29 +0000 lemonsaregood.com https://lemonsaregood.com/Meow-Mix-CatStarter Cats have done a lot for the Internet, so Meow Mix decided to return the favor. We created Catstarter as a place for people who love cats to make things cats love. <img width="1345" height="946" width_o="1345" height_o="946" data-src="https://freight.cargo.site/t/original/i/02016d46557a20ae9d205b48d2e5437623f2f5ea4b3fe2138418fe6f5674381c/Screen-Shot-2014-03-05-at-12.52.29-PM_o.png" data-mid="240381841" border="0" src="https://freight.cargo.site/w/1000/i/02016d46557a20ae9d205b48d2e5437623f2f5ea4b3fe2138418fe6f5674381c/Screen-Shot-2014-03-05-at-12.52.29-PM_o.png" /><img width="1345" height="946" width_o="1345" height_o="946" data-src="https://freight.cargo.site/t/original/i/13b37d296d0689c0ce17f62183913207600a379442008ec616434f49cc1e4f54/Screen-Shot-2014-03-05-at-12.52.51-PM_o.png" data-mid="240381842" border="0" src="https://freight.cargo.site/w/1000/i/13b37d296d0689c0ce17f62183913207600a379442008ec616434f49cc1e4f54/Screen-Shot-2014-03-05-at-12.52.51-PM_o.png" />